Warner Bros to use artificial intelligence to predict box office hits

Warner Bros to use artificial intelligence to predict box office hits
By: WNG SKY Posted On: January 09, 2020 View: 1

Warner Bros to use artificial intelligence to predict box office hits

Warner Bros are going to start using artificial intelligence (AI) to help predict how successful their films could be.

The platform will allow them to test profitability outcomes depending on different factors including casting, distributor and release date.

The studio - which is one of the "big six" in Hollywood - has signed a deal with LA start-up Cinelytic to use their project management system, according to The Hollywood Reporter.

Pic: Cinelytic.com
Image: The start up use 'TalentScores' to work out which actors will bring in the most money. Pic: Cinelytic.com

The forecasting tool was launched last year and offers a unique set of industry insights. according to Cinelytic's website.

It claims the platform is able to accurately predict box office returns using a variety of data.

One function allows users to see how casting certain actors in roles would affect the film's profitability.

The company uses the example of Wonder Woman Gal Gadot in its demonstration image, and says it uses its own trademarked economic scoring system called "TalentScores".

More from Gal Gadot

It says the system "ranks talent by their economic impact across the film industry, including by media type, genre, and key territories".

Different distributors and release scenarios can also be played out to test results.

Joaquin Phoenix in Joker, the origin-story of the Clown Prince Of Crime
Image: Joker was a $1 billion hit for Warner Bros last year (ahead of the AI deal)

Cinelytic was co-founded four years ago by film producer Tobias Queisser and ex-NASA employee Dev Sen.

The company has been testing their platform for around three years.

Mr Queisser, who studied in London, told The Hollywood Reporter: "The system can calculate in seconds what used to take days to assess by a human when it comes to general film package evaluation or a star's worth."

Despite the platform's capabilities, he says it will never replace humans as far as creative spark is concerned, explaining: "Artificial intelligence sounds scary. But right now, an AI cannot make any creative decisions.

"What it is good at is crunching numbers and breaking down huge data sets and showing patterns that would not be visible to humans. But for creative decision-making, you still need experience and gut instinct."

Other Cinelytic clients include Sony Pictures, STX Entertainment and London investment company Ingenious Media.

Read this on WNG SKY
  Contact Us
  World News Guru
Mail : [email protected]
  Follow Us
Site Map
Get Site Map
  About

World News Guru is completely free and offers a broad range of media content from a varied and extensive range of sources. A global leader in online news, World News Guru presents news from over 2,000 reputable sources including mainstream providers BBC, CNN, CNBC, Sky Network, The New York Times etc to more regional and localized sources. We deliver unparalleled coverage on a vast range of subjects. This provides users with a variety of perspectives and different interpretations on breaking news events.